Hootsuite Logo

Hootsuite LogoHootsuite Logo PNG

Hootsuite is the name of a web service for full-fledged management of social media promotion of several profiles in different networks. The service was created in Canada in 2008 and by today has millions of users from all over the globe. Hootsuite is one of the oldest social media management tools on the market and it offers a huge variety of useful features, both free and paid.

Meaning and history

Hootsuite Logo history

HootSuite is a tool with many features for the most active users of social networks: geeks, marketers, and many others. HootSuite ranks 6th on the list of Twitter clients and is used by many famous large companies such as Mashable and Sony Ericsson, various celebrities, and even the US White House. The Hootsuite website is one of the top 500 in most reputable industry rankings.

Hootsuite is primarily appreciated for its functionality, simplicity, and ease of use. The program is available for all operating systems on both PCs and mobile devices. And, even though Hootsuite offers paid packages, it is quite possible to fulfill all the needs with the tools available for free.

As for the visual identity of the Hootsuite, it is also pretty simple. The badge was redesigned just once, keeping the mood and the main idea of the original version; which was fully based on the name of the platform.

2008 – 2014

Hootsuite Logo 2008

The very first logo for Hootsuite was designed in 2008 and stayed in use by the service for almost six years. It was a badge, composed of a cool graphical emblem placed on the left from the bold lowercase logotype. The emblem depicted a stylized owl, drawn in beige, brown, and gray color palette. The bird looked modern and friendly, and its color palette evoked a sense of calmness and reliability. As for the lettering, it was set in the lowercase of a modern yet simple sans-serif typeface, with the “Hoot” part in gradient yellow, and the “Suite” in brown shades.

2014 – Today

Hootsuite Logo

The redesign of 2014 kept the composition of the original badge, though refined all the elements and the color palette of the Hootsuite logo. The owl became flat and monochrome, with its contours simplified and emboldened. As for the lettering, it was now set in the title case of a fancy and smooth sans-serif typeface, with softened cuts of the vertical bars of both letters “T”. The whole inscription was now set in one shade — black, which made the whole look balanced and sleek.