HAAS Logo PNG
Haas is the name of an American Formula 1 racing team, which was established in 2014, and named after its founder, Gene Haas. The team is the first American competitor of F1 since the middle of the 1980s. The Haas cars drive on Ferrari engines.
Meaning and history
The Haas team was founded in April 2014 by Gene Haas, the co-founder of Stewart-Haas Racing, which competes in the NASCAR series. Günther Steiner was appointed team manager, and a little later Rob Taylor was confirmed as chief designer of the team.
The start of the team in Formula 1 was planned for 2015, but later it was decided to postpone the debut to 2016. At the end of 2015, the Haas management concluded contracts for one season with Roman Grosjean and Esteban Gutierrez, who will become the main pilots of the team. Also, there was concluded an agreement with Ferrari about the supply of engines from the Italian automobile concern.
What is Haas?
Haas F1 Teams is the only representative of the United States in Formula 1, the world’s most prestigious racing competition. The team was established in 2014 and has its debut in Formula 1 in 2016. Haas cars use Ferrari engines.
2016 – February 2019
The very first badge for Haas was introduced in September 2016 and stayed with the team for three years. It was composed of red and black lettering in two levels, placed on the right from a delicate red emblem. The upper line of the inscription featured a red “Haas” in a classy sans-serif, while the bottom “F1 Team” was set in black color and used smaller letters. As for the emblem, it was a stylized italicized letter “H” enclosed into a circular frame.
February – September 2019
In February 2019 the logo of the team was redesigned. And the first that changes were the color palette — the badge went gold from red and black. The emblem didn’t change and was still set on the left part of the logo, while the right part of the visual identity was rewritten.
Now the upper line of the lettering featured “Rich Energy” logotype in its custom corporate font, and the “Haas F1 Team” was set under it, separated by a thin horizontal line.
September – December 2019
A few months later, in September, the “Rich Energy” inscription was removed from the Haas badge, as well as the thin horizontal line. The only two elements left on the logo were the emblem, which got its contours cleaned and strengthened, and the “Haas F1 Team”, set in one line on the right from the emblem. The team was still using gold and white color palette.
December 2019 – 2021
The Haas logo was redrawn again in 2019. This time the team decided to come back to its original red and black color palette and repeated the initial logo, created in 2016. The contours and lines of all elements were emboldened and cleaned, which made the whole badge look more professional and confident.
2021 – 2022
The Haas visual identity is bright and powerful. Composed of a wordmark and an emblem placed inside the square, the company’s logo is executed in the red and white color palette, which is a reflection of a strong and passionate brand.
The Haas wordmark in all the capital letters is placed on the bottom part of the red square and written in a bold custom sans-serif typeface, which is slightly elongated and italicized.
The white lines of the letters star outside the red square with rounded angles and create a sense of movement and dynamics.
2022 – 2023
The redesign of 2022 has brought back the Haas logo from 2019, with no sponsorship affiliation. It was a black and red composition with a stylized red emblem set against the white background on the left from the two-leveled lettering in red and black.
2023 – Today
The Haas emblem, placed above the wordmark, repeats the first letter of the brand’s name inscription. It is shifted to the right side of the square and has its elongated horizontal bars out of the frame, with a thin red outline.
The “Haas Automation Inc.” tagline is placed under the emblem and executed in black, it is not even a part of the logo, simply an official reminder.
The red and white color palette of the Haas logo shows the company as powerful and progressive. The dynamic lettering adds movement and speed to the visual identity, while the thick white lines evoke a sense of safety and loyalty.
Font and Color
The stable medium-weight inscription from the primary badge of Haas F1 Team is set in the title case of a modern full-shaped sans-serif typeface with clean contours of the letters. The closest fonts to the one, used in this insignia, are, probably, Nimbus Sans Extended Regular, or Neue Helvetica Paneuropean 63 Extended Medium.
As for the color palette of the Haas F1 Team visual identity, it is based on a patriotic tricolor, composed of red, blue, and white, which, apart from repeating the colors of the national flag of the United States, is also one of the strongest and most elegant color combinations.
