Gymboree Logo

Gymboree LogoGymboree Logo PNG

Gymboree is a brand of kidswear from the USA, which was founded in 1976. The company had more than a thousand retail stores across America until 2017.

Meaning and history

Gymboree Logo history

Gymboree boasts a bright and creative visual identity, which is composed of a wordmark and an emblem on its left.

1976 – 2000

Gymboree Logo 1976
The old Gymboree logo looked far more playful and colorful than the current one. Although the glyphs were very legible and had a classic shape (mostly) and proportions, they were moved above and below the line. As a result, they appeared to be dancing. The vivid palette combined red, yellow, orange, green, blue, and purple.
On the whole, the style was reminiscent of the circus – there was something clownish about it.

2000 – Today

Gymboree logo

All capital letters of the wordmark are written in a custom typeface with bold lines and rounded angles. Letter “R” of the nameplate is the most interesting element, due to the curved line of its right bar.

The Gymboree emblem is composed of a rectangle, divided into two squares with two contrast circles inside.

The left part features a thin orange framing with a solid orange circle, containing white letters of “Play”, while the right square is colored orange and has a white circle with orange “Music” inscription.

Gymboree emblem

The ampersand is colored orange and placed into a smaller store circle, connecting two squares.

For the icon, the brand used a solid orange circle with the “Gymboree” wordmark in white, placed in the center.

The orange and white color palette of the Gymboree logo evokes a sense of happiness and a playful mood. It is bright and makes you smile, a perfect choice for the kids’ brand.