Gymboree Logo

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Gymboree LogoGymboree is a brand of kidswear from the USA, which was founded in 1976. The company had more than a thousand retail stores across America until 2017.

Meaning and history

Gymboree Logo history

Gymboree boasts a bright and creative visual identity, which is composed of a wordmark and an emblem on its left.
All capital letters of the wordmark are written in a custom typeface with bold lines and rounded angles. Letter “R” of the nameplate is the most interesting element, due to the curved line of its right bar.
The Gymboree emblem is composed of a rectangle, divided into two squares with two contrast circles inside.
The left part features a thin orange framing with a solid orange circle, containing white letters of “Play”, while the right square is colored orange and has a white circle with orange “Music” inscription.
Gymboree emblem
The ampersand is colored orange and placed into a smaller store circle, connecting two squares.
For the icon, the brand used a solid orange circle with the “Gymboree” wordmark in white, placed in the center.
The orange and white color palette of the Gymboree logo evokes a sense of happiness and a playful mood. It is bright and makes you smile, a perfect choice for the kids’ brand.