Guerlain Logo

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Guerlain Logo
Guerlain is a luxury French brand of cosmetics and perfume, which was established in 1828 and is considered to be one of the oldest prestigious cosmetic producers in the world. The brand is a part of the LVMH Group.

Meaning and history

Logo Guerlain


Guerlain is a legendary brand, one of the pioneers in luxury cosmetics. It was always on the top of the list of the world’s high-end skincare and perfume manufacturers.
The Guerlain logo is composed of a wordmark, which is executed in a modern and confident sans-serif typeface. The wordmark is written in all-caps, but the first “G” is slightly enlarged.
The clean letters of the Guerlain inscription are wide and have enough space between each other, which makes the logo look lighter.
The brand also uses a signifier, which can be seen as a web-icon and also as a symbol on some of the products. It is a monogram, which consists of two intertwined letters “G” is a classic cohesive, with curved and elongated tails.
symbol Guerlain
One more brand’s symbol, that the company still placed on some of its products, was first designed in 1853. The famous Guerlain bee was a label’s emblem for the most time of its history. It is a reflection of royalty and also shows the use of bees products in the Guerlain skincare line.
The monochrome color palette of the Guerlain logo makes it look elegant and strong. It shows the timeless brand, which is also progressive and future-thinking.