Badboy Logo PNG
BadBoy is a fashion label of American sportswear manufacturer, which was founded in 1982 and is famous for its combat-apparel, especially JiuJitsu gear. The brand also designs clothing for surfing and skating.
Meaning and history
BadBoy has a very funny and unique visual identity, which is remarkable and instantly recognizable. The BadBoy logo is composed of a wordmark with the addition of a graphical accent. The BadBoy face is also used as the brand’s icon, without any lettering, and is a truly unique insignia, reflecting the brand’s character and profile.
The monochrome palette of the BadBoy logo only makes it more sharp and strong. It adds a sense of power and confidence, making the logo look bold and masculine, but playful and funny at the same time. The BadBoy logo is a great example of creative representations of letters and using a funny emoji as a brand’s symbol. It is fresh, young and modern. The logo has no analogs.
Old Logo
The original version of the Bad Boy brand logo featured quite an interesting combination of an emblem, drawn in thick black strokes and featuring a face with two large eyes, a small nose made of two dots, a frowningly angry mouth loop, and quite a simple slanted sans-serif eye ring in a clan and elegant font with the elongated tail of the “Y” underlining the whole inscription.
New Logo
The redesign has strengthened and at the same time simplified the logo of the American sportswear brand, however, keeping its uniqueness and recognizability. The grimace was replaced by just two contoured black eyes, which are now drawn inside a horizontally oriented rectangular banner, placed against a plain white background above the bold futuristic wordmark, written in a heavy and expanded modern sans-serif typeface.
