Dolomite Logo PNG
Dolomite is an Italian brand of the active-wear manufacturing company, which was established in 1897, specializing only in shoes. The brand became famous as an official supplier of footwear for several mountain expeditions, including K2 in the Himalayas in 1954.
Meaning and history
The Dolomite visual identity is smooth and calm. The logo, composed of a wordmark with a little graphical element under it, shows the company’s strong link to its history and heritage.
The Dolomite logo is modest and elegant, it looks timeless and perfectly reflects a strong brand with a rich history. It is a minimalist and recognizable visual identity, which shows quality as the center of the company’s values system.
???? – 2017
At the center of the logo’s design is a stylized, abstract mountain peak rendered in bold, clean lines. This peak is enclosed within a vibrant red oval, symbolizing both the rugged landscapes that Dolomite products are designed to conquer and the passion that drives the brand. The word “Dolomite” is prominently displayed in a modern, sans-serif font, emphasizing clarity and strength. Beneath the logo, the tagline “Italian Outdoor Since 1897” is elegantly inscribed, highlighting the brand’s long-standing tradition and expertise in outdoor gear.
2017 – Today
The Dolomite inscription in all capitals is executed in a bold italicized typeface with soft sleek lines. The lettering is perfectly balanced in terms of shapes and spaces. The first “D” looks like the “O” of the wordmark, with its left side flattened. It makes the logo look harmonized and add symmetry.
The calm blue color of the nameplate reflects the brand’s reliability and authority, representing its rich experience and high quality of its products.
The only graphical element of the Dolomite logo is a delicate Italian tricolor, placed under the wordmark’s middle point. The year of the brand’s establishment, 1897, is written above the flag, using the same typeface and color as the nameplate.
