Grammarly Logo PNG
The Grammarly service platform was founded in 2009 by three natives of Ukraine: Maxim Litvin, Alexey Shevchenko, and Dmitry Lider. The service is created works based on artificial intelligence and helps to comprehensively improve written English. Grammarly is available in a web version as a text editor, as a Chrome browser extension, and in a mobile version.
Meaning and history
Grammarly was founded in 2009 by Ukrainians Oleksiy Shevchenko, Maxim Litvin, and Dmitry Lider. In 2019, Grammarly became a “unicorn”, closing an investment round of $90 million. Now its total valuation exceeds $1 billion. The company has offices in Kiev, San Francisco, New York and Vancouver, and the Grammarly service is used by more than 30 million users.
The Grammarly service checks for text inaccuracies based on the work of artificial intelligence. The service checks the text for 4 types of errors: grammatical, spelling, stylistic, and punctuation. The service also helps the user to adhere to one writing style, which they chose when starting to work with the text or when registering on the service.
The program supports four English language standards: American English, British English, Canadian English, and Australian English, which basically covers all needs. In addition, besides English, Grammarly supports grammar and spelling checking in several languages, including Spanish, French, German, and others.
Grammarly has a free and a paid version. The basic version allows you to track spelling, punctuation, and grammar. The premium version adds text optimization to improve clarity, better word selection and vocabulary diversity, creating a general tone of text depending on its purpose and, importantly for today’s times, monitors the inclusiveness of the English language.
What is Grammarly?
Grammarly is the name of a service that allows you to create documents, and write emails, messages, or social media posts without errors, offering not only grammar, spelling, and punctuation corrections, but also stylistic alternatives in general. According to Grammarly, the company’s product is now used by more than 30 million users worldwide.
In terms of visual identity, Grammarly is laconic and clear. But the earlier versions of the app’s logo were more complicated and bold, hence we can see the progress of the brand in its redesign history.
2009 – 2015
The original Grammarly logo, created in 2009, featured a gradient gray lettering in Myriad SemiBold, written against a plain background and having its first letter, “G”, stylized as a globe with a blue base and a blue pencil overlapping it on top. This version of the logo stayed with the service for the first six years of its history.
2015 – 2017
In 2015 the visual identity of Grammarly was significantly changed. The title case lettering turned lowercase, and a distinctive geometric typeface was replaced by a soft Gotham Rounded Bold. The gradients were removed and now the inscription was executed in solid gray. As for the graphical part of the logo, it was placed on the left of the lettering and featured a solid green circle with a delicate circular arrow in white.
2017 – 2024
The redesign of 2017 only played with the shades in the emblem. The calm tone of green was replaced by a more vivid and bright one, which made the icon of the app more visible and friendly. All other elements of the badge remained untouched.
2024 – Today
The new Grammarly logo was introduced in 2024. And now the changes were made to all parts. The inscription was rewritten in black, with the rounded sans-serif replaced by a distinctive one with straight cuts of the bars. The emblem was fully redrawn too, with the bright green circle turning into a dark green pin-shaped element, and the white arrow — into a medium-bold white “G”.
Font and color
The distinctive lowercase lettering from the primary logo of the Grammarly service is set in a clean and classy sand-serif typeface, which is quite close to such commercial fonts as URW Geometric Arabicreg, Litera D, or DIN Neuzeitreg Grotesk, with some minor modifications.
As for the color palette of the Grammarly visual identity, it is based on three shades: black, green, and white, where black stands for professionalism, green for development and learning, and white — for trustworthiness and transparency.
