ArcelorMittal Logo

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ArcelorMittal Logo
ArcelorMittal is one of the world’s biggest steel and mining corporations, which was founded in 2006 in Luxembourg after the joining of two big brands, Arcelor and Mittal.

Meaning and history

ArcelorMittal is a rapidly growing company, which top priorities are safety and improvement. The brand was formed through a merger of a young Luxembourg-based Arcelor, which was founded in 2002 and became Europe’s largest steel manufacturer, and the huge Indian Mittal company started operating in 1976.
The ArcelorMittal visual identity is based on simplicity and elegance. It is composed of a wordmark with an abstract graphical symbol above it.
Logo ArcelorMittal


The wordmark, consisting of the two companies’ names, is executed in an elegant sans-serif font, which is similar to VAG Rounded Light, designed in 1991 by Alan Meeks. It has fine straight lines with rounded angles, that evoke a sense of a high-quality approach to everything ArcelorMittal does.
The simple and modest gray lettering is balanced by a bright symbol, which represents an abstract image of the first letters of two companies, Arcelor and Mittal.
The emblem’s orange color is a symbol of energy, creativity, and positive thinking. The ArcelorMittal minimalist logo is a great reflection of companies’ values, power, and trustworthiness.
ArcelorMittal Logo

Font

The type featured in the ArcelorMittal logo looks very much like VAG Rounded Light, which was developed by Alan Meeks in 1991.