The Golf Wang brand’s product range includes apparel, shoes under the Golf le Fleur brand, jewelry, and other products. The clothes of this brand are suitable for hip-hop lovers, those who are into skateboarding or simply looking for streetwear. Golf Wang also releases numerous collaborations, including successful releases such as Vans x Golf Wang, Converse x Golf le Fleur, a sandal collaboration with Suicoke, and a collection of clothing for Lacoste. Besides stores, the products can be bought through an application, which was released on April 8, 2015.
Meaning and History
Tyler, the Creator launched the Golf Wang brand in 2011. The name comes from the phrase “Odd Future Wolf Gang,” which the musician used to refer to his friends and crew members in his tracks. Golf Wang was originally part of the Odd Future clothing brand, but separated as a standalone brand in 2013. The musician began working with the skateboard shoe manufacturer in 2012, releasing three collections together. After a few other collaborations, it launched Golf le Fleurs. In 2015, Golf Wang rebranded: the name was shortened to GOLF, and the words on the tag changed from “Do Not Fap” to “Find Your Wings”.
What is Golf Wang?
Golf Wang is an American streetwear brand that become famous for being so bright and periodically featuring rather controversial designs. In addition to clothes, the brand specializes in the production of shoes, accessories, and skateboards.
2011 – Today
The logo is characterized by its bold and playful design that reflects the aesthetic of the brand. It features the word “Golf” in a distinctive font that has wide characters and extra thick strokes. To enhance a daring look, the designer used a black color for the inscription and printed the name using only capitalized characters that are spaced wide apart. The name is placed on a large yellow rectangle that makes it pop no matter where it is used. The clean and straight lines of the whole logo give it a modern and well-established appearance.
Font and Color
The brand used quite a common font – Arial Pro Black font. It is a bold font with thick strokes and wide characters. The name provides a sense of stability and strength of the brand. This impression is supported by the use of all caps.
The color palette is contrasting and attention-grabbing. It is a combination of black and yellow. This combination conveys confidence and a sense of individuality. The bright yellow is consistent with the vibrant and eclectic style of the brand. It also creates a youthful and creative vibe. Meanwhile, black is synonymous with sophistication and authority.