GM Logo

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GM Logo
GM, also known as General Motors Company, is one of the hugest worldwide and the biggest in America vehicle -manufacturing corporations. It was established in 1908 and today the brand has production plants in more than 30 countries across the globe.

Meaning and history

GM Logo history


Being an umbrella brand, managing and producing the most famous American cars, GM has a clean and simple visual identity, which had only two major redesigns during the company’s history.

1908 — 1938

The original logo for General Motors was created in 1908, right after the company’s foundation. It was not really a logo, but a Certificate of Incorporation, which the company used for all the documents during the first thirty years of its existence.
It was black lettering on a white background with the nameplate on top, executed in all capital letters. And the “Certificate of Incorporation” inscription in a Gothic typeface, located in the middle.

1938 — 1964

GM Logo
The first real logo was designed in 1938. It was a vertically located rectangular in a monochrome palette, divided into two parts. The upper and bigger part with a black background contained the “GM” lettering, while the lower one, in white, had a “General Motors” inscription on it.
The “GM” wordmark was executed in a classic serif font with confident and elegant lines and pointed corners, while the “General Motors” in all capital letters used a more modern and smooth sans-serif typeface, balancing the traditional style of the nameplate.
It was a minimalist and laconic visual identity, which showed a powerful company and evokes a sense of authority and stability.

1964 — Today

In 1964 the GM logo was redesigned. It became even simpler and more minimalist. Now it is a blue square with rounded angles and a white underlined wordmark on it.
GM Logo1
The wordmark is composed of just “GM” lettering, executed in a traditional Helvetica typeface.
In 2001 the GM emblem was made three-dimensional and the blue color of the background was made more intense. The frame of the square was strict and visible.
In 2010 the logo was refined and simplified. It got a more even tone of the background, which gained a matte-metallic blue color. The wordmark is now shadowed with black, which makes the letters more dynamic.
All the logo lines are confident and distinct, which makes this simple and modest logo look luxury and elegant.
The blue and silver-white color combination reflects the brand’s professionalism and trustworthiness, representing expertise and confidence.