Glenfiddich Logo

Glenfiddich Logo
Glenfiddich is the brand of the world’s best-selling single-malt whisky, first produced in 1887 by William Grant in Dufftown, Scotland, Glennfidich — which means “Valley of the Deer” in Scottish Gaelic.

Meaning and history

Glenfiddich Logo history


The Glenfiddich logo consists of two parts: a graphic one – a stag head, and a wordmark.
The stag here denotes masculinity, power and confidence. This icon first appeared on Glenfiddich bottles in 1968, and has remained unchanged until its last redesign in 2007. The new design simplified it and made it more anatomically correct.
As for the wordmark, it’s executed in Glenfiddich Modern – pioneering font fit, inspired by the Glenfiddich logotype, which has over 50 years of heritage. It’s a modern interpretation of its fine and sharp serifs. Glenfiddich Modern is confident, clean, unique, premium and crafted.
Glenfiddich Logo
Designers chose a copper color palette, which is called Pagoda Copper. Secondary colors are New Make White (adds freshness and a more contemporary feel), and Fiddich Stone, inspired by the granite that was used on William Grant’s original warehouses.