Furla logo

Furla logo

The designer of the Fulra logo has used the same approach as in many other fashion brand logos. He just placed the name of the brand in black, all capitalized letters over the white background. This choice is very utilitarian: the black lettering fits almost any background, while the fact that there’re no additional pictorial details provides legibility. And yet, the designer has managed to give the emblem a unique touch.

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Furla logo

Can you spot the “abnormal” letter? You probably haven’t noticed this tiny detail earlier, the white gap on the “F.” It might have been inspired by a high-heeled shoe. This looks reasonable, as the product range is based on shoes, although it also includes bags and accessories.

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