Frito-Lay Logo

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Frito-Lay Logo
Frito-Lay is a famous company, owning a few smack-brands which are famous across the globe. The brand, established in 1961, is a food subsidiary of PepsiCo since 1965. The most popular label of Frito-Lay is Lay’s, Cheetos and Doritos.

Meaning and history

Frito-Lay Logo history


Frito-Lay has not very intense, but very interesting logo evolution history. The first visual identity design was created in 1961 and looked minimalist and modern. Composed of two letters, “F” and “L” and the nameplate under it, the logo was executed in black and red, with a white background. It was a stylish and progressive work.
In 1987 the company created a new logo, which was completely different from the first one. The red rectangular with rounded corners and smooth sans-serif typeface with elongated and curved lines of “F” and “Y” was elegant and bright.
The logo we know now was designed in 1997 by San Francisco based Landor Associates bureau. A three-dimensional yellow ball, symbolizing the sun and a famous round yellow chip, is located beyond the wide red ribbon with a white wordmark on it.
Frito-Lay Logo
The bold clear typeface of the lettering has playful lines and creates a happy and friendly feeling. The tagline “Good Fun!” Written in red is placed under the emblem and adds warmth and passion to the brand’s characteristics.