Nandos Logo

Nando’s logo

The most important event in the Nandos logo history took place in 2016. Not only the logotype was modified, but the whole design approach changed, which let the restaurant tell its own story better.

Meaning and history

The first Nando’s logo ever was introduced in 1987. In fact, it looked very much like the current one, except for minor details. However, these details have affected the overall look of the emblem very much, making it more “African”.

Nando’s logo history

Authors of the 2016 symbol

The latest major rebrand took place in 2016. It was performed by South African consultancy Sunshinegun, which worked with several local craftsmen and artists.

Current emblem

Some of the modifications included the new shape of the heart (it became more pronounced), the outlines on the chicken’s tail and head, as well as the altered leaves. The wormark itself was also udated, getting a more ragged and thus authentic look. We cannot but mention the so-called peri-apostrophe resembling the shape of the African bird’s eye chili.Nando’s symbol

Font

The typeface used the Southern African tradition of sign-writing as an inspiration. The author of the type was a sign-writer and artist Marks Salimu, who hand-painted all the glyphs onto wooden panels.

The company borrowed the type featured on road signs of South Africa as its secondary font, to be used in longer texts.

Nando’s emblem

Color

The red color used on the Nandos logo was inspired by peri-peri, one of the sources of chili pepper. The exact shade was chosen by a specialist colorist Manie Pietersen. In addition to the red color, black, white, and neons were used.