FHM Logo PNG
FHM is a US men’s lifestyle magazine, which was first issued in 1985. It offers articles about cars, sport and fitness, technologies, travel, gaming and the most beautiful women in the world. FHM is a monthly publication.
Meaning and history
For several decades, FHM was one of the most popular men’s magazines not only in its homeland, the United Kingdom but also around the world, as the monthly publication was published in more than 30 countries on different continents.
FHM was published in print since 1985. Until 1994, the publication was called For Him Magazine, later the name was replaced by an abbreviation. The most successful period in the history of the magazine was the 1990s when FHM held leading positions in its market segment. However, in 2015, Bauer Media Group, the publishing house that owns FHM magazine, announced its decision to discontinue the magazine.
Probably the main thing that FHM magazine is remembered for is its annual list of “100 Sexiest Women in the World”, which was the dream of all the world’s celebrities. In addition to this list, the magazine published information from various spheres that could interest men – men’s fashion, cars, health, and so on.
FHM gave valuable advice on all matters important to men, from the latest in music, movies, books, and cars, to social and relationship issues, and paid special attention to connecting with its readers.
2000 – Today
FHM is an abbreviation of “For Him Magazine” and the magazine’s logo is a bold and bright representation of men’s lifestyle.
Strict masculine red lettering with black shades are executed in classic font related to Bureau Grot or Gill Sans Ultra Bold. Red color symbolizes passion and excitement for life while black details add a feeling of power, authority and strength.
It is a very confident and modern logo, reflecting the essence of men’s interests and values. It’s eye-catching and highly recognizable due to its brevity and boldness in form and color.
The FHM logo looks good both on paper and on any digital platform. It is also an example of logo being a brand signifier without any shortenings.
