Fender Logo PNG
Fender is a brand of a famous guitar manufacturer from the USA, which was established in 1946 by Leo Fender. During its early years, the company was focused on radio and amplifiers production.
Meaning and history
The Fender logo is an iconic wordmark in cursive, drawn in a brush style, with smooth lines of the letters and the reversed “F”.
The brand’s collectors gave names to all three Fender logo redesigns, and they stuck to the brand.
What is Fender?
Fender is an American manufacturer of guitars and accessories, which was established in 1946 and named after its founder, Leo Fender. The guitars of this brand are sold all over the globe and are considered to be one of the best on the market.
The 1950s
The era of the Fender “spaghetti” logo. The wordmark’s typeface is based on the signature of the brand’s creator, Leo Fender, with the first letter reversed. This unique style of the “F” became a Fender’s signifier and made its logo instantly recognizable.
The wordmark is executed in a script font and gray-silver color with a black outline. There is no information of who designed the first brand’s logo, but it got its name due to the shape of the letters and its lines.
The 1960s
In 1958 Robert Perine was the one responsible for the new Fender logo design. It features a bolder and thicker lettering and a new color palette. The wordmark is now executed in gold with black outline,
The new Fender logo is elegant and strong, reflecting the brand’s heritage and passion for music. The brand’s enthusiasts called the new logo “Transition”.
The 1970s
The Fender “CBS” logo was designed. Executed in black, it features even ticker letters than the “transition” style, and the letter “F” looks massive and strong here. The “CBS” logo was in use until the 1980s.
Today
The current Fender logo varies from “spaghetti” to “transition” versions depending on the guitar model. The both variants have become iconic and are a pure representation of the brand’s history and quality.
Font and color
The bold handwritten logotype on the Fender badge repeats the signature of the brand’s founder, Leo Fender, hence has no commercial analogies for its typeface. Although, there is some resemblance with such fonts as Lalonde and Blue Fires Regular.
As for the color palette of the Fender visual identity, it is set in black and white, a timeless classic combination, which evokes a sense of power and professionalism. The logotype can be seen in both black and white, and is always strong and brutal, with a slight elegance in the lines.
Font
