USPS Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

USPS Logo

The United States Postal Service (USPS) has used several different seals and logos during its almost two-hundred-year history. The eagle, in one form or another, has been part of the USPS logo since 1970.

Meaning and history

USPS Logo history

1829

The original postal seal showcased Mercury, who was the messenger of the gods in the mythology of Ancient Rome.

1837

The seal was redrawn from scratch. Instead of Mercury, it now depicted a horse and rider. While today the connection of this picture with postal services might be not obvious, it was not this way in 1837. In the earliest days of mail delivery, horses were used very often. Horse transportation on land was the main instrument for the United States Post Office since its start in 1775, as well as in the colonial era.

Logo USPS

1970

The United States Postal Service was formed out of the Post Office Department, according to the Postal Reorganization Act. Almost immediately, the organization adopted a new visual brand identity.

The so-called Standing Eagle logo was introduced featuring the side view of the bird in blue and white. Below, there was the lettering “U.S. Mail” squeezed between two horizontal red bars. The writing “United States Postal Service” formed a border from both sides of the eagle and above it. Below, there was a succession of nine stars. The emblem can still be seen at a handful of locations.
According to the USPS blog, the eagle was used to reflect the organization’s spirit as it is “powerful, stately, determined, and undeniably American.”

1993

The so-called “Sonic” eagle was adopted. It has brought the eagle’s head into the focus of attention, which made the design more emotional. Also, this version of the United States Postal Service logo is more dynamic and “strong.” While in the previous version, the eagle was standing, the current one may suggest that it is flying. At least, the white elements above the eagle’s head look like the air being slashed by the flying creature.

USPS Logo

Next to the emblem, there is the writing “United States Postal Service” in blue. It is given in two lines separated by a red horizontal bar. There is also a version featuring the word “USPS.com” next to the emblem.

Font

Both the USPS logo with the name of the website and the full name of the organization feature the same type. Its most obvious feature is the dynamism resulting partly from the italics and partly from the sleek shape without the serifs. Also, you can notice a couple of distinctive details (for instance, the gaps on the “P” and “A,” as well as the lowered horizontal bar on the “A”).

Company overview

The United States Postal Service is an independent agency, part of the US federal government, offering postal service in the US. USPS is headquartered in Washington, D.C. Back in 2018, it had over 620,000 employees.

The roots of the agency can be traced back to 1775, while it was founded in its current form only in 1971. Quite a few challenges the agency has faced over the last decades result from the need to compete against private package delivery services.