Fender Logo

Fender Logo
Fender is a brand of a famous guitar manufacturer from the USA, which was established in 1946 by Leo Fender. During its early years, the company was focused on radio and amplifiers production.

Meaning and history

Fender Logo


The Fender logo is an iconic wordmark in cursive, drawn in a brush style, with smooth lines of the letters and the reversed “F”.
The brand’s collectors gave names to all three Fender logo redesigns, and they stuck to the brand.
Fender emblem

The 1950s

The era of the Fender “spaghetti” logo. The wordmark’s typeface is based on the signature of the brand’s creator, Leo Fender, with the first letter reversed. This unique style of the “F” became a Fender’s signifier and made its logo instantly recognizable.
The wordmark is executed in a script font and gray-silver color with a black outline. There is no information of who designed the first brand’s logo, but it got its name due to the shape of the letters and its lines.

The 1960s

In 1958 Robert Perine was the one responsible for the new Fender logo design. It features a bolder and thicker lettering and a new color palette. The wordmark is now executed in gold with black outline,
The new Fender logo is elegant and strong, reflecting the brand’s heritage and passion for music. The brand’s enthusiasts called the new logo “Transition”.

The 1970s

The Fender “CBS” logo was designed. Executed in black, it features even ticker letters than the “transition” style, and the letter “F” looks massive and strong here. The “CBS” logo was in use until the 1980s.

Today

The current Fender logo varies from “spaghetti” to “transition” versions depending on the guitar model. The both variants have become iconic and are a pure representation of the brand’s history and quality.