Evinrude Logo

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Evinrude Logo
Evinrude is the trademark of a legendary American outboards boat motor. Its first manufacturer was the company Evinrude Motors, founded in 1907 by the inventor of the motor, an American engineer of Norvegian origin Ole Evinrude. Later on, Ole sold his first firm and in 1921 with his wife and business partner Bess, he registered a new venture, ELTO Outboard Motor Company. The motors developed by Ole Evinrude were very successful and soon he gained a substantial sector of the US market. In 1929 took place a triple merger of the old and new Evinrude’s companies and their rival Johnson Motors. The new firm later got the famous name Outboard Marine Corporation (OMC). After the bankruptcy of OMC, the Evinrude brand was acquired by Canadian company Bombardier Recreational Products in 2001. Independently of any legal and organizational issues, the Evinrude outboard motor has been steadily developing from the initial tiny 1,5 HP model to the modern giant of 300 HP.
Logo Evinrude

The logo, its meaning and history

The Evinrude logo was developed at the outset of the motor’s long history and the main design has never sustained any visible changes. The heart of the logo is the brand name “EVINRUDE” written in block letters. The wordmark uses its own corporate font made in heavy industrial style. It looks like the name has been at first cast from metal and then letters have been chopped separately in thick lines and combining sharp and rounded corners. The colour of the wordmark is dark navy blue on a white background or white on the background of the colour used for specific motor type. The meaning, of course, is the last name of the motor’s inventor and the first head of the company Ole Evinrude.
Logo1 Evinrude
Although the wordmark font and style were never changed, prior to the OMC period, it had a small emblem next to the brand name. It was an oval with three wavy lines inside of the same colour as the wordmark. After its acquisition by the Bombardier company, the motors Got the appropriate abbreviation to the right of the brand name: “BRP” on the image of a gear-wheel.