Etisalat Logo

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Etisalat Logo
The evolution of the Etisalat logo reflects the shift in how we perceive communications and telecommunications, in particular.

Meaning and history

Etisalat Logo history


Etisalat is the trade name of Emirates Telecommunication Group Company PJSC. The Emirati-based telecommunications services provider was founded in 1976. In 2014, it was named the world’s 14th largest mobile network operator.
Etisalat Emblem

2000

The previous logo looked pretty cluttered and messed, although it was also meaningful.
We can start “deciphering” it from the red dot and three stylized blue curves. The dot symbolizes the source of the signal, while the blue curves represent the signal itself. While this is a great message for a telecommunications company, the dark green square over which the design is placed steals the contrast. Also, this way of representing communication appears slightly old-fashioned.

2006

Etisalat Logo
The updated logo is supposed to help position Etisalat as the new global player in its industry. It is part of a major restructuring program. According to the company, the emblem reflects the brand’s core values, including transparency, optimism, openness, simplicity, and reliability.
The Etisalat logo is reminiscent of the water drop turned upside down and slightly tilted. Representing communication as a flowing liquid is a more modern approach found in the logos of other telecommunications companies (Telenor, for instance). The combination of the lighter and darker shades adds some depth to the design.
The green color is the national color of the UAE, Etisalat’s home country. Also, it was chosen as the color symbolizing life, growth, and renewal.