Esbe Logo

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Esbe LogoEsbe Logo PNG

Esbe is a Swedish company, which specializes in actuators and thermostatic valves manufacturing. The company was established in 1906 and at the beginning of its history, was focused on the production of agricultural machinery — seed machines and cultivators. The group changed its activity field in the 1930s.

Meaning and history

The Company’s visual identity is solid and serious. Its logo, composed of a wordmark with an emblem on its left, is a traditional and strong example of contemporary minimalist design.
The Esbe emblem is composed of a black square with rounded angles, where the bold square cross is located the cross is diagonally split into two equal parts — left one is colored blue, while the right one is in red.
Esbe Emblem


The cross is a commonly known symbol of balance and unity. It shows a harmonized and peaceful character and mood of the company, putting the customer in the center of its value system.
The red and blue color palette of the group’s logo is a reflection of power and professionalism, along with stability and reliability, which the company values above all. Concentrated on the quality of its products, the group created a logo, which fully reflects all the main principles and philosophy of the brand, showing it as monumental and stable.
Black accents of the company’s visual identity emphasize on strength and seriousness of the brand, adding a sense of authority and expertise and elevate the logo, creating a timeless and recognizable image.

Font

The wordmark in all capital letters is executed in a strong and solid sans-serif typeface, which is very similar to Microgramma Bold Extended font with its neat and confident lines and a traditional cut of the letters’ edges.
The typeface looks powerful and evokes a sense of professionalism and strength of the company, showing its traditional and fundamental approach to the development and production of its systems.
Esbe Logo

Review

Wave is a Scandinavian company, which designs and develops home-improvement products, including energy-efficient solutions for heating and cooling. The company is known worldwide for its high-quality valves and actuators for water and air heating, which help reduce the consumption of energy.
The company mostly works on the European market, but has also customers on other continents, as the quality and efficiency of its products are really high as well as the reputation of the brand.
Today the group has a network of partners in more than 30 countries across the globe and six selling offices, where over 200 employees work. The company’s annual turnover is approximately 40 million Euros.