Doosan Logo PNG
Doosan is a Korean corporation, specialized in power plants and construction machinery, among many other industrial branches. The conglomerate was founded in 1896 by Park Seung-Jik and today is one of the most reputable companies in the world.
Meaning and history
What is Doosan?
Doosan is one of the largest financial-industrial corporationsin South Korea, which was established in 1896.Today, Doosan has the status of an international holding company with a large network of subsidiaries all over the globe.
The Doosan visual identity is bright yet not overloaded. It looks strong and confident and has a lot of meanings important for the company.
1996 – 2022
The Doosan logo is composed of a wordmark placed on three blocks of three different colors. The white inscription in all the capital letters is executed in a bold and slightly italicized sans-serif typeface with clean and neat lines. The lettering looks minimalist and solid and is a perfect accompaniment to the logo’s background.
The three overlapping blocks feature blue, light blue and green colors, symbolizing reliability, rationality, and warmth. The company values these three qualities above all and aims to show it to its customers.
As for the shape of the background, three squares, it is a representation of the company’s employees and customers, as people are the central element of the Doosan value system.
2022 – 2023
The redesign of 2022 has simplified the composition of the Doosan logo, keeping the typeface of the uppercase wordmark, but rewriting it in a medium-dark shade of blue against a plain white background, with all the additional elements and shades removed from the scheme. This badge was only used for several months.
2023 – Today
In 2023 the brand was renamed to Develon, so the global redesign followed. The new badge of the company is based on a bold uppercase inscription in plain black, set against a transparent background with no decorative elements. The lettering is set in a modern geometric sans-serif font, with just one unique element — the negative space of the “D”, drawn in the shape of a trapezoid.
Font and color
The bold uppercase logotype from the Doosan primary badge is set in a heavy italicized sans-serif typeface with clean geometric contours of the letters, and straight cuts of the lines. The closest fonts to the one, used in the Doosan visual identity are, probably, Univers Next Pro 931 Basic Extra Black Italic and Derek Italic.
As for the color palette of the Doosan visual identity, it is composed of green, blue and white, a combination of shades, standing for reliability, trustworthiness, and security. The white letters written across the geometric badge add a touch of loyalty and transparency, showing the company as an expert in its segment.
