Doosan Logo

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Doosan LogoDoosan is a Korean corporation, specialized in power plants and construction machinery, among many other industrial branches. The conglomerate was founded in 1896 by Park Seung-Jik and today is one of the most reputable companies in the world.

Meaning and history

The Doosan visual identity is bright yet not overloaded. It looks strong and confident and has a lot of meanings important for the company.
The Doosan logo is composed of a wordmark placed on three blocks of three different colors. The white inscription in all the capital letters is executed in a bold and slightly italicized sans-serif typeface with clean and neat lines. The lettering looks minimalist and solid and is a perfect accompaniment to the logo’s background.
Doosan Logo


The three overlapping blocks feature blue, light blue and green colors, symbolizing reliability, rationality, and warmth. The company values these three qualities above all and aims to show it to its customers.
As for the shape of the background, three squares, it is a representation of the company’s employees and customers, as people are the central element of the Doosan value system.