Deuter Logo

Deuter Logo
The “d” dominating the logo of Deuter bears a double meaning. On the one hand, it is the initial of the word “Deuter,” on the other, it symbolizes the brand’s best-known product.

Meaning and history

The centerpiece of the Deuter logo is a double lowercase “d.” The first “d” is positioned in the forefront, while the second “d” is placed behind and slightly to the right. It looks like the shade of the first “d.” The similarity with the shade is reinforced by the colors: the color of the “background” “d” is typically lighter than that of the letter placed at the forefront.
What is more important, the glyph is not just the initial of the company’s name but also the symbol of its core product, the backpack.
The name of the brand can be seen below. It features a friendly sans with playful glyphs. The letters have rounded ends and corners. The most unusual glyphs are probably the “e’s” with their unfinished shape.
Logo Deuter


The “d” and the wordmark are placed inside a trapezium with rounded corners. However, you can often come across a Deuter logo without the trapezium.

Old symbol

Around a hundred years ago, the company used a logo showcasing a hand pointing up, at the “Deuter” wordmark. The old wordmark used a simple all-caps sans. The design was placed inside a shield.