Rip Curl Logo

Rip Curl LogoRip Curl Logo PNG

The Rip Curl logo has gone a long way from a heavy, difficult-to-make-out design to the stylish, clean, and meaningful look it has today.

Meaning and history

Rip Curl Logo history

1969 – 2000’s

Rip Curl Logo 1969

As the brand was growing, the design forces behind it had to make the brand identity friendlier and easier to grasp. The creative search resulted in the wordmark “Rip Curl” in a very simple, yet unique type. The rainbow treatment made it distinctive.

The second interpretation of the rainbow theme looked brighter, more dynamic and distinctive. There was more depth to it, too.

This is when the iconic wave was born. Originally, the wave was placed inside a rhomboid, while the company name could be seen above. The wordmark looked almost the same as in the previous version, except for the color (this logo was black-and-white).

The designers colored the logo in two shades of blue leaving white and black as additional colors.

2000’s  – 2004

Rip Curl Logo 2000

2004 – 2022

Rip Curl Logo 2004

2022 – now

Rip Curl Logo