Days Inn Logo

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Days Inn Logo

Days Inn is a hospitality brand, owned by Wyndham Hotels, which contains over 1,5 thousand hotels worldwide. The chain was established in 1970 and today is one of the largest in the industry, with almost 140 thousand rooms.

Meaning and history

Days Inn Logo history

The first Days Inn logo was designed in 1970 and stayed with the brand for more than 30 years. It was a bright black and yellow badge, which is the basis of the logo we all know today.

The original Days Inn emblem was composed of a black rectangle with a wordmark and a half-circle with the yellow sun image on it. It’s sharp angles in yellow look strong and full of energy in combination with black.

The redesign of 2007 brought a new color palette and refined lines to the Days Inn logo. The black was changed to blue, the sun emblem gained more rays, which are none thinner and longer, the wordmark was completely modified.

Days Inn Logo

All-caps of strict straight sans-serif was replaced by a modern and smooth inscription with only “D” and “I” capitalized. The wordmark looks more balanced and contemporary now. Later, in 2017, “by Wyndham” tagline was added in fine simple sans-serif.

The Days Inn logo is bright and welcoming, evoking a sense of comfort and friendliness. It is traditional and timeless, a perfect visual identity for a hospitality segment.