Cummins Logo

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Taking into consideration that Cummins was established as far back as 1919, it is only natural that its logotype has not stayed the same throughout the company’s almost 100-year history.

Meaning and History logo

Cummins Logo history

The previous version depicted a solid letter “C”, which actually resembled a horseshoe. The “C” was positioned inside a square shape. Over the white space of the letter, the name of the company was written in smaller letters.


Cummins Logo 1919
The original design was pretty cluttered, although, for its era, it looked natural. The emblem featured the words “Cummins Oil Engine.” Between the words, you could see a sign looking like the Venus (or female) symbol (a cross with a circle). The lettering was yellow. It was placed inside a complicated dark red shape inspired by the way a car looks from the front.


Cummins Logo 1944
The so-called red ball logo featured the lettering “Cummins Diesel” (in white) and “Dependable” (red) on a black-and-white board. At the forefront, there was a banner housing a stylized human figure and the lettering “since 1919.” The large red circle was positioned behind.


Cummins Logo 1952
This one was by far simpler. There was a black rectangle housing the word “Cummins” in white. It featured a minimalist all-caps sans looking very much like the one from the previous wordmark.
In the background, you could see a yellow rectangle standing on its narrow end.


Cummins Logo 1976
The iconic “C” emblem was developed by Paul Rand, one of the most influential logo designers ever. The list of his works includes the logos for IBM, ABC, Westinghouse, and UPS, to name just a few. The large “C” was blue and housed the word “Cummins” positioned diagonally.


Cummins logo
The blue was replaced by black. The familiar design of the Cummins logo developed by Paul Rand stayed the same.

Current emblem

Cummins emblem
The current version was adopted in 2006, along with the new branding strategy. It was then that the company decided to use black and red to guarantee its logo a bolder look.

Fleetguard symbol

Cummins symbol
The symbol developed for the core products of the Cummins Filtration company uses the same red square as the original logo. However, that is probably the only thing the two emblems have in common. In the Fleetquard logo, the square does not contain any lettering, while the name of the product in a bolded typeface is placed above it.


Font Cummins Logo
The typeface featured on the Cummins wordmark appears to be Helvetica Neue 95 Black. It is a customized version, where the letter “C” has a unique shape.


Color Cummins Logo
The three basic colors of the Cummins logo are red, black, and white.