Crowne Plaza Logo

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Crowne Plaza Logo
Crowne plaza is a brand of a multinational chain of full service, upscale hotels headquartered in the United Kingdom. It is a part of the InterContinental Hotels Group family of brands, which include Inter Continental Hotels & Resorts and Holiday Inn Hotels & Resorts, and operates in nearly 100 countries with more than 3600 hotels and 118,000 bedrooms.

Meaning and history

Crowne Plaza Logo history


The Crowne Plaza visual identity is the newest achievement of the design philosophy, which builds the brand’s recognition in its sector and drives engagement with its guests.
The Crowne Plaza logo is a flag-shaped emblem inside an oval holding device, which sits above the hotel name in an all-caps, sans-serif typeface.
The flag-shaped icon, made up of three wavy lines, has been used as a shorthand for the logo across communications, and the wavy line has been used as a motif to frame print materials and complimentary products packaging.
Crowne Plaza Logo
Crowne Plaza’s signature color is purple and complimented by white on the brand’s logo. On other materials and packaging the purple has been minimized and used alongside a color palette of yellow, orange, light blue, baby blue, grey and white.