Naf Naf Logo

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Naf Naf LogoNaf Naf Logo PNG

The simplicity of the Naf Naf logo lets the designers endlessly experiment with the style of the collections. Yet, such a logo does not say much about the brand.

Meaning and history

Naf Naf is a prêt-à-porter brand of women’s apparel founded in 1973 in Paris by two brothers, Patrick and Gérard Pariente. Their first shop was called “Naphtaline1,” while the boutique they opened five years later was named “Influence.”
Logo Naf Naf

Wordmark

The primary logo features the lettering “Naf Naf” in an austere sans serif type. The font is slightly flatter than the average.

Symbol

Naf Naf logo
Sometimes, the company uses a stylized pig’s hoof emblem. It can be either used instead of the wordmark or paired with it.

Old emblems

Emblem Naf Naf
The earliest boutique sign contained the company’s original name, so we can hardly discuss the Naf Naf logo, in this case.
The brand’s website, though, contains a print ad published in 1984 and featuring their “Le Grande Méchant look.” It also has the lettering “Naf Naf,” which looks utterly different than the current wordmark. It is given in a serif typeface. It looks pretty light and elegant. Also, the ad showcases a roundel logo. In the middle, there is a pictorial part, while the word “Naf Naf” can be seen in the thick ring encircling the emblem.