ClickFunnels Logo

ClickFunnels LogoClickFunnels Logo PNG

ClickFunnels is a web-based software created by Russell Brunson and Todd Dickerson, in the United States. It’s designed to help entrepreneurs and businesses create online sales funnels that efficiently guide visitors through a series of steps towards a conversion goal, such as purchasing a product or signing up for a service. This tool simplifies the digital marketing process, allowing users to design, develop, and deploy custom funnel pages without needing advanced coding skills.

Meaning and history

Founded in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels emerged in the U.S. as a revolutionary solution aimed at redefining digital marketing. Its inception was driven by a gap in the market for a user-friendly platform that could effortlessly create and manage sales funnels.

Brunson and Dickerson, tapping into their expertise and understanding of the digital landscape, developed ClickFunnels to bridge this gap, making complex funnel creation accessible to entrepreneurs and businesses without the need for coding knowledge. The platform quickly gained traction, celebrated for its ability to streamline the online selling process by guiding potential customers through tailored, conversion-optimized paths. Over the years, ClickFunnels has evolved, introducing new features and integrations, solidifying its status as an indispensable tool in digital marketing. Its success is not just in its technology but in fostering a community of users and marketers dedicated to mutual growth, highlighted by events like Funnel Hacking Live.

This narrative of innovation, community, and empowerment encapsulates ClickFunnels’ journey from a simple idea to a multimillion-dollar enterprise, changing how products are sold online.

What is Clickfunnels?
ClickFunnels is an innovative online platform that streamlines the creation and management of sales funnels, empowering entrepreneurs to effectively market, sell, and deliver their products or services online. It offers a suite of tools and templates to customize funnels that match business needs, simplifying the digital marketing landscape for users of all skill levels.


ClickFunnels Logo old

The logo showcases a stylized representation of a sales funnel through a combination of two curvy figures, suggesting a dynamic flow. Set against a clean white background, the graphic elements in blue and red are encased within a minimalist browser window frame, emphasizing the digital nature of the ClickFunnels service. Next to it, the company’s name is spelled out in a modern, sans-serif typeface, conveying a sense of approachability and professionalism. The color contrast and the fluid shapes within the frame symbolize the seamless and interconnected stages of a sales process.


ClickFunnels Logo

The updated logo adds a conspicuous “2.0” badge in a bold red circle, signaling an evolution or upgrade of the ClickFunnels platform. This new element, placed next to the iconic browser window motif, hints at new features or a second-generation service offering. The rest of the logo retains its familiar design, with the fluid blue and red shapes within the browser frame and the straightforward, sans-serif typography, maintaining brand continuity while emphasizing progression.

Join the Newsletter to get our latest content by email.