The professional ice hockey team Cleveland Monsters was founded in 2007 under the name of the Lake Erie Monsters. Now, it’s the top affiliate of the NHL’s club the Columbus Blue Jackets.
Meaning and history
The Cleveland Monsters logo hasn’t changed that much during its more than ten years of history. Although it has gone through three modifications, they affected only the lettering and left the image itself untouched.
2007 – 2012
The original logo featured a monster’s head above the water, which was probably supposed to represent the water of the Lake Erie. The full name of the team was placed below.
2012 – 2016
In advance of the 2012/13 playing season, the team added the word “Cleveland” under the lettering. But that was not the only change. The dark red “Lake Erie” got its typeface refined, with cleaner and thinner bars. As for the graphical emblem, it was also slightly reworked, with refined contours and a bit of extended shapes.
2016 – 2023
Having adopted the current name in 2016, the team removed the words “Lake Erie” from its logo and placed “Cleveland” above the word “Monsters.”
2023 – Today
The concept of the Cleveland Monsters’ visual identity was significantly changed in 2023. The monster with a spiky head is now drawn in black and blue colors and placed inside a minimalistic yet strong roundel, with a dark gold background, thick black frame, and bold white uppercase lettering, written around the badge’s perimeter. The modernized emblem reflects the growth and progress of the club.