Celine Logo

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Celine Logo
Logos of luxury brands represent the taste and quality that go along with these brands. The Celine logo is no exception.

Meaning and History logo

Celine Logo History

Celine, one of the biggest names in fashion industry, has had a long history. The luxury French fashion house came into service at the end of the Second World War. It was Mr Richard Vipiana and Mrs Céline Vipiana’s creation. At first they owned a boutique in Paris where they offered custom-made children’s shoes that had orthopedic soles.
The first logo appeared in 1950. It was a distinctive red elephant designed by Raymont Peynet.
In 1967, together with the first collection of elegant sportswear for women the brand launched its horse sulky logo, the American Sulky. Being based on an American 19th-century engraving that took Richard Vipiana’s fancy, it gave the products it adorned a vintage look.
In 1973, the new logo design, the so called “Blazon Chaine” logo, debuted. It consisted of two intertwined Cs with an intricate design in the middle. It was Céline Vipiana’s idea inspired by the chains encircling the Arc de Triomphe.
All these logos are no longer in use but it is possible to find a vintage Céline bag adorned with them.

Wordmark Symbol

Celine symbol
In the 1960s the brand had a wordmark symbol as well. It was “Celine” that appeared with the word “Paris”. In 2005 the company entrusted typographic designer Hannes Famira with creating a custom typeface for Céline. They chose Semplicità (the 1930s) as the base for it. The work resulted in a new wordmark logo ‒ black, sans serif and uppercase. The new signature mark was to meet the requirements of the contemporary minimalism. “Céline” represented the brand up to August 2018.

Current Emblem

Celine embleme
The overhaul of 2018 wasn’t too drastic ‒ they just removed the accent above the “e” and decreased the spacing between the letters. The proportions in the logo seem simpler and more balanced now.
The explanation for the changes is simple ‒ in the era of globalism and digital communication a brand needs to be discussed, shared and typed out in order to survive and evolve.