Ted Baker London Logo

Ted Baker London Logo
Ted Baker is a British luxury clothing retail company. It was founded by Ray Kelvin in the spring of 1988. The Ted Baker Woman range was launched in 1995.

Meaning and history

Ted Baker London Logo


The Ted Baker London logo consists of the wordmark and the monogram.
The wordmark is dominated by the words “Ted Baker,” while the lettering “London” is placed below. The first two words are larger and bolder. Also, the proportions of the glyphs are different – they are more elongated than those seen in the word “London.” Both the lines are given in a utilitarian sans.
The monogram showcases the letters “T” and “B” squeezed into a square standing on one of its angles.