BuzzFeed Logo

BuzzFeed Logo

Being a media company, the New York based BuzzFeed, Inc. has a laconic and distinctive logo.

Meaning and History BuzzFeed Logo

BuzzFeed Logo history

BuzzFeed originated in 2006. In the beginning it was a viral lab but soon it turned into a global Internet entertainment and news company.

Having in mind to stick to a simple logo design, the founders opted for a wordmark logo and they still stick to it. The BuzzFeed logo focuses just on the platform’s name. It is red on white and written in different letter cases ‒ the letters “B”, “F” and “D” are in uppercase, and the rest are in lowercase. Though “D” is uppercase, it is the same size as the lowercase letters, which makes the wordmark even catchier and suggests some casualness.

The logo also comes in other modifications. It can be used in reverse colors ‒ white on red. The icon for social media is always with the lettering of white color written in two lines against a red background.

Font

BuzzFeed symbol

The font used for the BuzzFeed logo is Proxima Nova SemiBold, a geometric sans serif designed by Mark Simonson.

Color

BuzzFeed Logo

The red color that has already become distinctive of the brand feels dynamic and suggests innovative thinking and entertainment. The hex code of the color is #ee3322.

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