Blackpink Logo

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Blackpink logo
Blackpink is the name of the Korean music-band, which was formed in 2016 and released their first album in the same year. The group consists of four girls, who are incredibly popular in the social media. The Blackpink music genre is k-pop.

Meaning and history

Blackpink logo


Blackpink is a band with a very distinct image. It is young, it is energetic, it is stylish. The band’s visual identity is a perfect accompaniment to its character and music genre.
The Blackpink logo is composed of a wordmark, that is placed on a rectangular background. The color palette of the logo is black and pink, where the nameplate and the background usually alternate its’  colors. Sometimes the logotype is framed in a contrast rectangular.
The traditional Helvetica typeface of the all-caps lettering is balanced by reversed letters “C” and “N”, and “A” without its horizontal bar. It makes the logo unique and recognizable, celebrating the young and passionate spirit on the quartet.
Blackpink emblem
The Blackpink band chose its name because the pink color is a commonly known representation of femininity, and the black is strong and masculine, so the group wanted to show, that they are not only beautiful ladies, but also strong and talented individuals.
The Blackpink logo is minimalist and modern, with its bold and clean lines it is a reflection of style and fashion, which all four girls value a lot.