Billa Logo PNG
Billa is a European retail company, which was established in 1953 in Austria. Today the low-cost supermarket chain has almost 4 thousand stores across Europe and its yearly revenue is about 13 billion EUR.
Meaning and history
Being an economically-friendly supermarket chain, Billa has its visual identity very simple and easy. It looks friendly and inviting, showing to the customers that here they can find all the necessary goods at affordable prices. There were only two offi-cial logos designed for the company throughout its history, and they both are exe-cuted in one style.
1953 – 2019
The original logo, designed in 1953, was composed of a yellow wordmark placed on a diagonally oriented red rectangle. All capital letters of the inscription featured thick lines and right angles of a simple yet strong sans-serif typeface.
The red and yellow color palette of the Billa visual identity stood for love, warmth, and energy, showing the company’s attitude to its customers.
2019 – Today
With the redesign of 2019, the Billa logo became even simpler. The red rectangle is gone and the yellow wordmark is placed on a white background, in a straight line with no inclination.
The typeface of the inscription is very close to Phosphate Pro Cond Solis Regular font, which has bold straight lines with clean edges and traditional cuts.