Media Markt Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Media Markt Logo
Media Markt is a German commercial network for the sale of consumer electronics and household appliances. It was founded in 1979 in Ingolstadt, Germany. From the very beginning, its management decided in favour of a business strategy that relied on offering a huge assortment of goods at permanently competitive prices in a huge sales area, which later received the name of a hypermarket. Today Media Markt is the largest European retailer of consumer electronics; it operates in 13 countries from Turkey to Portugal through its 800 stores dealing with about 350 thousand articles of more than 200 brands.

The logo, its meaning and history

Media Markt logo appeared during the period of expansion of the network. It consists of the company’s name in a noticeable red colour. The letters of the wordmark resemble the commercial font ITC Avant Garde Gothic Paneuropean Demi Oblique with somewhat modified graphics. Thus, the letter “M” is inclined rightward, especially its left leg. Most of the letters are interconnected.
Media Markt Logo


Between the two words of the wordmark, there is an emblem depicting a whirlwind. Apparently, the author of the idea of the emblem was Walter Gunz, one of the founders of Media Markt. He is believed to be the creator of most of the company’s extraordinary marketing campaigns and slogans, which are so well remembered all over Germany and beyond its borders. The whirlwind is to symbolize the avalanche of emotions and impressions that accompany purchases in stores in the network. Anyhow, for about 40 years Media Markt logo has been associated with innovation, determined client orientation and a comprehensive spectrum of client and post-sales reliable and high-quality service.