Big Ten Logo

Big Ten logoBig Ten Logo PNG

Meaning and history

Big Ten Logo history

In most cases, modifications of the Big Ten logo have been connected with the changing number of the participating schools.

Before the 1990s, the Big Ten Conference used a roundel logotype. The names of the participating schools formed a circle, which, in its turn, was placed inside a red circle frame. In the center, there was the map showing where the teams were located and the lettering “Big Ten Conference”.

When Pennsylvania State became one of the members, the number of schools reached 11. However, the name of the organization remained unchanged. Instead, the logotype was altered to include the number eleven in the negative space of the wordmark.

2007 — 2011

Big Ten Network Logo 2007
The first emblem for the network was designed in 2007, and stayed for a few years, though established the color palette; which is still being used by the company for its visual identity. It was a massive yet elegant (due to the inclination of the elements) badge, which was evoking a sense of motion and progressiveness. The upper part of the banner was taken by a stylized slanted logotype, executed in a bold custom typeface with both arched and straight lines and a thick black outline of the letters. Under the wordmark, there was a light blue banner with the white “Network” in a simpler, yet not less strong, serif font with square contours. The banner was resembling a ribbon due to the small delicate elements in black set on its sides. The whole badge was accompanied by a line of eleven solid five-pointed stars in blue.

2011 — 2020

Big Ten Network Logo 2011In 2011, one more member, the University of Nebraska, appeared on the list, which made the previous logotype irrelevant. Instead of it, the international design consultancy Pentagram developed a new emblem. The wordmark was designed so that you may see “BIG” and “10”, as there is an embedded “10” in the word “BIG”. This effect is possible due to the shape of the letter “I”, which reminds the numeral “1”, and the letter “G”, which is almost closed and thus resembles “0”.

2020 — Today

Big Ten logo
The redesign of 2020 simplified the Big Ten logo, making it laconic and clean. Now the badge only features two lines of lettering: the upper one in black and blue, and the bottom part in gray. The enlarged stylized “BIG” had its black letter followed by two blue ones, and the uppercase sans-serif “Network”, set on the ground floor of the logo, was colored medium-gray, a color evoking a sense of stability and professionalism.

Font

Big Ten Font logo

The Big Ten Conference wordmark features custom letters. It is perfectly natural, taking into consideration the need to embed the numeral “10” in the logo.

Color

Big Ten color logo

The two dominant colors of the Big Ten logo are black and sky blue, while white serves as the background.