Bethesda Logo

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Bethesda logo
Bethesda is a company, specializing in the development and publishing of video games. It was established in 1986 in the United States and today is one of the most famous companies in its segment.

Meaning and history

Bethesda logo


The Bethesda visual identity is simple yet bold and stylish. Composed of a wordmark with a small emblem on its left it looks professional and very modern.
The Bethesda lettering is executed in a Helvetica Bold sans-serif typeface, with tra-ditional neat lines and not a lot of space between the letter lines.
The smooth inscription with straight cuts of the letters is balanced but a geometric emblem, which is placed on the left of the letter “B”, near its upper part.
Bethesda emblem
The Bethesda emblem is a square in an extra-thick black framing. It symbolizes the company’s stability, and at the same time shows the window into the future, which the brand opens to its customers through innovations and creative approaches.
The Bethesda Game Studio has another logo, which replicates its mother brand’s visual identity only in terms of colors — both logos use a monochrome color palette.
The Bethesda Game Studio logo is composed of a wordmark with an emblem, de-picting a gear, placed around the letters, starting at one “E” and finishing at the other one.
The Bethesda Game Studio lettering is executed in all caps of the square sans-serif typeface, which is Square 721 Extended. It looks strong and progressive, reflecting the company’s character.