Otis Logo

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Otis Logo

While the older version of the Otis logo was blue on the white background, the company currently uses a somewhat different approach. The color adapts to fit the visual context. This approach offers various advantages and looks pretty appropriate in our era of adaptable logotypes.

Meaning and history

While the company was established in 1953, in fact, its history started a year earlier. In 1852, Elisha Otis invented the safety elevator, due to which the elevator industry established credibility. Today, the Otis Elevator Company is owned by United Technologies.

Logo Otis

The logo showcases the word “Otis” in an all-cap sans. While the type is simple and unpretentious, it conveys a symbolic message. The minimalist, bold glyphs represent the reliability and safety of the products produced by Otis.

For decades, the company used a blue logo on the white background. The current website does not feature the blue version anymore. Instead, you can see that the word “Otis” changes its color depending on the color of the background. When the background is light, the logo grows black, while when the background is dark, the logo grows white.

Otis Logo

Versions of the emblem

You can come across an extended version of the Otis logo featuring the name of the parent company, United Technologies. You can see it under the writing “Otis,” inside a dark blue shape. The American multinational conglomerate United Technologies Corporation has used the same approach for its other brands, too.