Bell’s Logo

Bell’s Logo
Bell’s is a blended Scotch whisky brand, founded in 1851 and originally known as Arthur Bell & Sons. In 1985 the company was sold to Guinness and then absorbed into Diageo, British beverage company.

Meaning and history

Bell’s Logo


Bell’s became the official brand’s name only in 1904, after Arthur Bell died, as he always resisted the idea of putting his family name on the package.
The Bell’s logo is an example of minimalistic design. Classic bold font wordmark in deep maroon with addition of gold gives a feeling of high-quality product. Lack of extra details makes you concentrate on the taste and class of the Bell’s whisky.
Despite their minimalistic logo, Bell’s keeps experimenting with the bottle’s shape, due to the consonance of the brand name and tinklers (bells).