Behringer Logo PNG
The logo of the audio equipment company Behringer has an interesting history. The company founder, Uli Behringer, has noted that the logo is “the most sacred part of a company.”
Meaning and history
The original Behringer logo was inspired by the advice Uli Behringer got from Otto Pahnke, who was his mentor. Otto was the father of a girl whom Behringer dated and also the general manager of Storck, a German chocolate company, so his advice appeared very valuable.
Otto noticed that when fine-tuning his products, Uli listens to them very carefully. So Otto suggested the ear symbol that could represent that Uli designs his equipment by ear and not by cold specs.
Then, Otto asked one of his graphic designers to draw a stylized ear for the logo. Having got the ear emblem, Uli combined it with the word “Behringer” and placed them inside a triangle.
Today the name Behringer is known not only in Europe but all over the globe. The German company, established in 1989, is considered to be one of the most professional and reliable manufacturers of audio and lighting equipment and musical instruments.
The brand began with the production of simple equipment, but today it has expanded its range many times over. In the Behringer product line, both amateur and professional musicians will find everything they need to create. Today the company is most famous in the clubbing industry, as itsdesigns and manufactures a lot of products for DJs, as well as high-end club lighting.
What is Behringer?
Behringer is the name of a European company, which was established at the end of the 1980s, and is specialized in the production of audio equipment and musical instruments. Today the company, founded in Germany, is known all over the globe as one of the market leaders.
1989
Behringer Spezielle Studiotechnik GmbH was founded in 1989 by the Swiss entrepreneur Uli Behringer. The founder of the company was passionate about music and technology since childhood, and he designed his first musical instrument at the age of 16, it was the UB-1 synthesizer.
Today the German company Behringer is one of the world’s largest manufacturers of musical instruments and sound equipment. Starting with the production of simple equipment, today the brand has expanded its range many times over. In the Behringer product line, both amateur and professional musicians will find everything they need for creativity.
The company’s products can be divided into categories such as sound reinforcement, audio technology, mixing consoles, DJ products, and microphones.
2010
Pro Audio brands Midas and Klark Teknik were acquired by Music Tribe, a holding company founded by Uli Behringer. With this important change, Uli Behringer decided to modify the logo. He read in design books about the importance of focus and simplification. The in-house marketing team developed several versions but Behringer was still searching for something different.
Eventually, he decided to ask Otto Pahnke’s daughter Anna, who was already a marketing specialist, for help, and they created the new Behringer logo together. According to him, the result is “substantially calmer, warmer while still retaining the essence of the original logo.”
Font and Color
The modern lowercase inscription from the official badge of Behringer is set in a sleek and cool sans-serif typeface with rounded contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Bayer Sans or Giro Book but with slight modifications of some contours.
As for the color palette of the Behringer visual identity, it is set in a combination of yellow and red, which reflects energy and motion, making up a very intense and bright image, which evokes a sense of confidence and reliability.
