Fujifilm Logo

Fujifilm Logo
Fujifilm is a legendary Japanese brand of photo equipment and accessories. It was established in 1934 under the name Fuji Photo Film Co. Today is one of the most reputable and powerful companies in the industry.

Meaning and history

Fujifilm Logo history


The first Fujifilm logo was designed in 1934 and had an image of the Mount Fuji on it. The logo became red in 1960 and still has this color accent in its current version.
The Fujifilm logo is an all-caps wordmark in a custom and highly recognizable typeface with Asian motives. It is a geometric sans font with a red element in the letter “I”.
The minimalist approach to the logo design characterized the brand as confident and strong with no need in extra details and decorations.
Logo Fujifilm
The Fujifilm logo is neat, powerful and perfectly balanced in its forms and colors. The black and red color palette make a bright contrast on a white background and reflects the brand’s unique approach and heritage.