Leica Logo

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Leica Logo
Leica is an iconic brand of photo camera ls manufacturing company, established in 1869 in Germany. The company designs and produces one of the decent and most outstanding photo appliance and accessories as well as projectors and other optical devices.

Meaning and history

The name of the brand, Leica, is a derivative from the company’s founder, Ernst Leitz, surname and the word “camera”. However, the name occurred only in the 1910s, and before that, the firm was called Ernst Leitz Wetzlar.
The Leica iconic logo was designed in 1913, based on the Ernst Leitz signature, which was on the previous versions of the company’s visual identity designs.
The Leica logo is composed of a bright red circle with a white brand’s name inscription on it. The elegant lettering looks bold and timeless. The most recognizable component of the wordmark is the letter “L” with its elongated curved lines.
Leica logo

The typeface of the Leica logo is LG 1050, which was created especially for the brand and based on the Ernst Leitz signature.
The red and white color palette of the Leica logo is a symbol of passion and love for photography and art. It is a powerful combination, which represents the company with huge expertise and authority.
The bright red circle placed on the Leica cameras is a quality mark. The brand, lived by the world’s most famous photographers, has a perfect minimalist visual identity, which fully reflects all the values of the brand as well as its character.