Leica Logo

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Leica Logo

Leica is an iconic brand of photo camera ls manufacturing company, established in 1869 in Germany. The company designs and produces one of the decent and most outstanding photo appliance and accessories as well as projectors and other optical devices.

Meaning and history

The name of the brand, Leica, is a derivative from the company’s founder, Ernst Leitz, surname and the word “camera”. However, the name occurred only in the 1910s, and before that, the firm was called Ernst Leitz Wetzlar.

The Leica iconic logo was designed in 1913, based on the Ernst Leitz signature, which was on the previous versions of the company’s visual identity designs.

The Leica logo is composed of a bright red circle with a white brand’s name inscription on it. The elegant lettering looks bold and timeless. The most recognizable component of the wordmark is the letter “L” with its elongated curved lines.

Leica logo

The typeface of the Leica logo is LG 1050, which was created especially for the brand and based on the Ernst Leitz signature.

The red and white color palette of the Leica logo is a symbol of passion and love for photography and art. It is a powerful combination, which represents the company with huge expertise and authority.

The bright red circle placed on the Leica cameras is a quality mark. The brand, lived by the world’s most famous photographers, has a perfect minimalist visual identity, which fully reflects all the values of the brand as well as its character.

Font and Color

The visual identity of the iconic German brand uses a custom script font for its instantly recognizable logotype. The smooth and bold lettering is executed in a typeface, which is pretty close to such fonts as TT Polls Script Black and Blue Star Bold Italic, but with its “L” modified — its curved elongated line, coming under the whole wordmark, adds a sense of movement and elegance to the whole visual identity.

The red and white color palette of the Leica logo is a tribute to the brand’s legacy and roots, and one of the brightest and strongest combination in the worlds of design and marketing. Red stands for passion and power, showing the strong points of the company and its ability to grow and improve, while white is a color of trustworthiness and transparency, evoking a sense of loyalty and reliability.