Beats by Dre Logo

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beats logo
Beats by Dr Dre is a brand of audio products, created in 2006 in California, USA by Jimmie Iovine and Dr Dre, a world-famous rap star. In 2014 the brand was acquired by Apple. The company is primarily focused on production of headphones and speakers.
Beats Logo history

Meaning and history

The brand’s name comes from the music sphere and means the main accent in music rhythm, the beat. Beats by Dr Dre is a brand about the music: its name, its design and, most importantly, a quality of the sound in its products.
The Beats by Dre logo is bright, fresh and creative. Its main emblem is well-known all around the globe, despite the fact it resembles the logo of one of the German cities.
The Beats by Dre logo consists of two parts — an iconic image and a soft rounded wordmark. The wordmark is executed in smooth lowercase sans serif font. The same typeface is used for the emblem.
The emblem is a graphical representation of the brand’s signifier, the letter “b”, executed in white color. The design is stylish and sleek. The icon adds a dynamic element to the logo and it doesn’t only symbolize the brand’s name, but also repeats the shape of the headphones.

Symbol

beats symbol
The Beats logo is very simple. However, it is just another example of the effectiveness of the minimalistic approach to logo design. It is a red circle on a black background with a lowercase letter ‘b’ inside, which is as if cut out of it. The combination of black and red presents a mix of excellence, prestige, power, passion, energy, and excitement.