BBS Logo


The most obvious feature of the BBS logo is probably its dynamism, which is conveyed by the italicized letters. It also looks stylish representing the visual appeal of the BBS products.

Meaning and history

BBS Kraftfahrzeugtechnik AG is a German company known as a manufacturer of high-performance automobile wheels for motorsport, OEM, and aftermarket applications. They are sold in many countries of the world.

The company was established in 1970. The abbreviation “BBS” stands for the names of the founders (Heinrich Baumgartner and Klaus Brand) and the place where the brand was founded, in Schiltach in the Black Forest.

BBS Logo

The design is dominated by the lettering “BBS.” The letters have a 3D effect. They look as if they are white with the red sides. The sides feature a gradient, which adds even more dimension. The characters belong to a minimalist sans with classic proportions. They are italicized and, due to this, appear dynamic.

Below, there is the tagline in German, which reads “Technik aus dem Motorsport.” The writing is by far smaller than the abbreviation above and is given in black. The tagline is not an indispensable part of the BBS logo – the “BBS” emblem can often be seen without the tagline (for instance, when it is placed on automobile wheels).