Alcoa Logo

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Alcoa Corporation is an industrial company registered in the USA. The company has a rather long history; it was founded in Pittsburgh, Pennsylvania in 1888 by Charles Martin Hall, the inventor of aluminium electrical smelting process. At that time, the enterprise was called “Pittsburgh Reduction Company. Today’s name, Aluminum Company of America and its acronym “Alcoa” it received in 1910. The company went through many periods of economic and legal difficulties but eventually managed to become come one of the most sustainable corporations worldwide. Today Alcoa is ranked as the eighth among the biggest producers of aluminium in the world.  In 2017, it received a net income of about 217 million US dollars.

Meaning and history

Alcoa Logo history


Alcoa Logo 1894

The logo used at the turn of the century was a circle broken down into four equal segments by the lettering “T.P.R.Co” (an abbreviation of “The Pittsburgh Reduction Company”) and “Aluminum.” Each of the segments contained a five-pointed star.


Alcoa Logo 1910

When the company was renamed Aluminum Company of America, the abbreviation “T.P.R.Co” was replaced by “A.C.O.A.” In addition to the logo with the stars, the brand introduced a logo featuring empty segments.


Alcoa Logo 1929

After the company adopted its current name, the roundel was placed inside a shield shape featuring the word “Alcoa” above.


Alcoa Logo 1955

The company used rectangular logos housing the words “Alcoa” and “Aluminum” separated by a horizontal bar. To the right, there was a combination of orange and blue triangles positioned symmetrically one above the other.


Alcoa Logo 1963

The new emblem seemed to have been inspired by the triangle motif from the previous logo. It looked more complicated now and reminded the letter “A.”


Alcoa Logo 1999

The lettering “ALCOA” appeared below the triangle-inspired emblem. The palette grew simpler because the orange disappeared. The emblem was white on the blue background.



Alcoa logo

The designers have simplified the Alcoa logo by removing the box in which the triangle emblem was placed. The emblem is now blue over the white background. The type has also grown somewhat simpler.