Barkas Logo

Barkas logoBarkas Logo PNG

Barkas is the name of a former German automaking company, which was established in 1958 as a minibus manufacturer. Later the brand also started producing engines. The company ceased all operations in 1990.

Meaning and history

The visual identity of buses manufacturer long company looked like it was designed for the aircraft produces or at least something connected with aviation. It was elegant and memorable, looking good both on the bus grills and on official documents.

The Barkas badge was composed of a delicate circle with enlarged elongated geometrically stylized wings, which featured clean straight contours and were spread really far to the sides.

The blue badge featured a double white and blue outline and had a custom my drawn letter “B” in the lowercase placed in the middle. The “B” was colored blue and had two lines extending from its body and repeating the shape of the badge’s wings.

Barkas logo

The blue and white color palette of the Barkas visual identity is a reflection of the reliability and loyalty of the company, along with such characteristics as professionalism and responsibility.

As for the shape and horizontal orientation of the badge, it was a perfect choice for the brand of minibusses, as when placed on the grill of the bus, it added elegance to the massive vehicle, and showed the company’s value of design and quality.