Bain & Company Logo

Bain & Company LogoBain & Company Logo PNG

Bain & Company is one of the most popular companies in the international consulting industry. Today, the company is ranked third by Vault, one of the most trusted and reputable sources. Thanks to its extensive global experience and deep understanding of local markets, the company offers the largest enterprises in all countries effective solutions for business development and solving various management problems.

Meaning and history

In 1973, Bill Bain and three other people set up the company’s office in his apartment. Over the following years, it began to grow rapidly, and today it is one of the most prestigious consulting companies in the world. Bain & Company is considered the most “closed” of the Big Three. Since it prefers not to talk to the press and not to name its clients.

Bain’s most valuable asset is its team of talented, active, and creative employees. They create an incredible atmosphere in which professionals of any profile (e.g. economists, IT specialists, engineers) feel comfortable and can realize their potential.

Bain & Company leads the industry when it comes to the topic of training. According to the company, training programs are the foundation stone for successful performance. During the first two years at Bain & Company, employees undergo 4 training programs. But that’s not all. Because Bain & Company nurtures a culture of mentorship, employees learn all year round.

What is Bain & Company?
Bain & Company is the name of one of the leaders in strategy consulting. Bain & Company has offices in more than 60 countries around the world, employing over 15 thousand people. Bain’s most valuable asset is its people. One of Bain’s mottos is “A Bainee never lets another Bainee fail”.

In terms of visual identity, Bain & Company has chosen a progressive approach to design, and once created, the logo of the company hasn’t been changed as of 2024, as it perfectly transmits the strong points of the brand and its professionalism.

1973 – Today

Bain & Company Logo

The Bain & Company logo is set in a red and white color palette, which represents expertise, power, and passion. The badge is composed of two parts — a clean and distinctive logotype and a minimalistic geometric emblem, placed whether above the wordmark or on its right. The lettering is written in the uppercase of a modern sans-serif typeface with the ampersand featuring the same size as the characters. The emblem of the company is a red ring with a sharp solid red triangle inside. The “arrow” points up-right, and at its peak, the contour of the ring is opened. This schematic emblem stands both for progress and growth, and at the same time it means “targeting”, and the ability of the company to solve problems.

Font and color

Bain & Company Emblem

The distinctive uppercase lettering from the primary logo of Bain & Company is set in a modern geometric sans-serif typeface with clean contours and straight cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Futurareg No. 2 or Lapidariatrade.

As for the color palette of the Bain & Company’s visual identity, it is based on a scarlet shade of red, a color that symbolizes energy, strength, and determination. In combination with white, it also reflects the feeling of reliability and security.