EMS Logo

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EMS Logo
While the logo of Express mail may look pretty abstract, it has been inspired by one of the oldest and most recognized symbols of speed and travel, the wings.

Meaning and history

The current EMS logo catches the eye with its vivid, energetic palette combining the color of the orange peel with a clear and bright shade of blue.
The word “EMS” given in a dynamic italicized type forms the center of the emblem. Both to the left and the right, there is a striped design.
To the left of the lettering, there are six orange stripes separated by white gaps. The stripes form a triangle. The triangle apparently symbolizes the wing, which is one of the universal symbols of speed (take, for instance, the wings of Mercury or the winged emblems of numerous car brands).
EMS Logo


To the right, there are three orange stripes. While they have the same thickness as the ones on the left, their width is different. The stripes form a rectangle, which can be longer or shorter depending on the space where the logo is placed. For instance, on the official website, the stripes are rather long, so there is a chance to put the following tagline in gray under them: “The international postal express network.” The color of the tagline is semi-transparent, which makes it hardly legible. On the other hand, the tagline is not essential for understanding the logo as the abbreviation “EMS” alone is familiar to the customers all around the globe.

Old emblem

The previous version had the same structure, yet it looked slightly different. Unlike the current logo where the letters are solid, the writing “EMS” in the previous one was formed by stripes in blue and white. The design looked a little lighter, airier than the current one.

Font

Despite its bold weight, the type featured in the EMS logo does not look exceptionally heavy. This is partly due to the italics. One of the distinctive letters of the font is the “S” – its curves have been replaced by the combination of angles and straight lines.
Logo EMS

Company overview

In 1998, the EMS Cooperative was created with the mission of harmonization and development of postal services worldwide. The cooperative is formed by postal-administration members, which provide an international express delivery service operating under a single brand, EMS (Express Mail Service).
Back in 2015, EMS worked in over 190 countries and territories in different corners of the globe.